Wednesday, February 10, 2010

The Oakley Experience

Fashion Show featuring Oakley athletes, Rolling O-Lab and Pop-Up Store bring unparalleled innovation and style to the city.

Oakley, one of the world’s leading sports brands, is bringing an exclusive look into some of the hottest new styles and technological innovations in sports wear to Vancouverites:

Fashion Show in the Snow

WHAT: Oakley will be hosting a Fashion Show in the Snow featuring athletes. The show will feature the new winter 2010 Oakley Technical Outerwear Collection, as well as the latest styles and innovations in the Oakley Pro Rider Series developed for the world’s best alpine athletes. This must-see event promises to be a true celebration of style on a snow-carved runway featuring 25 complete ensembles modeled by Oakley athletes.

***This event is open to the public and free with the cost of admission to Grouse Mountain.***

WHERE: Grouse Mountain

WHEN: Thursday, February 11 6:00pm

Rolling O-Lab

WHAT: Oakley’s exclusive Rolling O-Lab is a mobile demonstration unit that educates visitors about the science behind quality eye protection. Technology presentations include the use of optical laser scope equipment that demonstrates clarity and prism shift, ultraviolet emitters and measuring devices to illustrate UV protection, and testing rigs that show the effects of high-velocity and high-mass impact situations.

***The public can visit the Rolling O-Lab during the Games (9 a.m. to 8 p.m.) and it’s absolutely free.***

WHERE: Grouse Mountain

WHEN: Throughout the 2010 Winter Games, from 9 a.m. to 8 p.m.

Oakley Pop-Up Store

WHAT: Oakley fashion aficionados will appreciate the new Oakley pop-up store, featuring a fully enriched Oakley retail experience complete with an extensive array of the company’s finest products. One of the highlights of the store is an Oakley Custom Bar, where visitors can customize select Oakley eyewear and goggle products. It’s a rare opportunity for shoppers to enjoy access to a wide range of Oakley products in a single retail outlet.

WHERE: 488 Robson Street

WHEN: Throughout the 2010 Winter Games

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