Wednesday, December 16, 2009

Cheeky Lululemon

Vancouver retailer Lululemon Athletica is in trouble with VANOC for their recently released "Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition'' of clothing. Lululemon isn't a Games sponsor and is therefore prohibited from using phrases like "Vancouver 2010" "Winter Olympics" etc. But they've followed the letter of the law and there's nothing VANOC can do about it except express their disappointment.

"We expected better sportsmanship from a local Canadian company than to produce a clothing line that attempts to profit from the Games but doesn't support the Games or the success of the Canadian Olympic team,'' stated Bill Cooper, director of commercial rights management for VANOC. "That's a large part of what we find disappointing, that the only standards they held themselves to was the letter of the law.''

Lululemon has hoodies representing Canada, USA, Germany & Sweden. Plus mittens, hats, tshirts etc.

But this is my favourite. The Canada hoodies have gold zippers while the US ones have silver. LOL. Oh Lululemon, you're bad! ;-)



  1. I gotta tell ya, I am disappointed with a business that lost out on the clothing bid to then sell "look-a-like" for their own profit. All Vanoc approved clothing supports own athletes. I wonder if Lu Lu will do the right thing and donate an equal share?

    Just my personal thoughts...hate posting negative comments, but come on Lu Lu...

  2. I totally agree. I won't be buying any of Lululemon's "cheer gear". I'm all about the official merchandise -- love that it supports our athletes!!!!!